Sit down, we have to talk. It's about the images on your website. Do they really reflect your business or did you just throw them up there to appease the internet gods? Honestly, if jumping into a raging volcano - or in this instance, the World Wide Web without a visual identity - doesn't sound like a revenue bonanza, I'm here to bail you out.
Every day we are bombarded by images. Between the internet and social media, the deluge of images seeping into our daily lives is overwhelming. So how do you, as a business, not get lost in the melee? How do you elevate your brand's visual identity?
In order to create your business' identity, there are a few items to check off your to-do list:
- Define your target market
- Decide how you want your business to be perceived in the marketplace
- Establish a visual style that represents your business